Label Of Love questions
Why start a label?
Why, indeed. Who buys music any more, eh? Musicians, that's who.
It's not surprising, then, that labels are usually started up by wannabe/failed musicians, who perhaps tried their hand at journalism but were left frustrated at the lack of guest-lists they could get on to.
With Fence, though, it's different. Our motives are pure - it's all about the thrill of a good tune, and sharing that joy with others. Plus, in Anstruther, there aren't any guest-lists to get onto other than the gigs we put on ourselves.
After 15 years, King Creosote isn't convinced Fence actually is a label. He's probably right.
When and how did it start?
Well, it's had a few false starts.
Kenny Anderson spent the first half of the 90's in a celtic-bluegrass outfit called Skhuobie Dubh Orchestra, busking around Europe and flogging cassette tapes by the thousand. By 1995 he found himself without a band, label or a will to carry on. Or even a working tape player. A year of valium later and KA became KC, recording his own music on a Fostex 8-track digital machine, and burning copies one-at-a-time on the new Phillips digital CD-R machines. The word 'Fence' was stamped on to the hand-made artwork. Thus a label was born.
Applying this same manufacturing process to the music of his brothers - twins, Pip Dylan and Lone Pigeon - King Creosote unwittingly collected a rather enviable roster of artists, as well as a back-catalogue of exceptional lo-fi pop. By working part-time in a St Andrews record shop (which he later bought, and named 'Fence') he had shelf space on which to sell these albums - and no shortage of Green Day and Avril Lavigne jewel cases to pilfer for packaging purposes.
Five years later, I started playing with the Collective, and solo, as The Pictish Trail. Although still releasing CD-Rs in handmade artwork, Fence had branched out into manufactured CDs by this point, producing two compilations of Fence Collective music, as well as an album by Lone Pigeon ('Concubine Rice').
Come 2003, and I'm full time with the label, developing it's live profile, putting on more regular Collective shows, in addition to physically putting together the hand-made packaging for our CD-R Picket Fence EP series. Within a year I'd managed to convince Kenny that we needed a proper web-shop, and our first Home Game festival took place in Anstruther.
That was a big turning point. And probably the start of the label, proper.
Was it a financial struggle?
Fence Records, to this day, have never lost money on a release - be it a CD-R, real CD, or vinyl - and i don't think we ever will. Our audience is loyal enough that we'll always cover our costs. Saying that, we've never made a fortune out of anyone's music, either. I've never had an interest in making money out of anyone's music other than my own - and if a artist releases an album on Fence, it's success is generally down to how much effort the act themselves put into promoting it.
Should you ever visit his seaside home in Crail, King Creosote will tell you in no uncertain terms that the music industry is absolutely fucked, and that there is no money to be made whatsoever. But, then, he's had to go through the heartbreak of opening and closing a record shop, as well as the baw-break of going through VAT registration. Twice. Ouch.
As an independent musician, you're forever wondering where the next bit of money is going to come from - which is why it's paramount to have ideas. Or a rich relative with a terminal illness.
What other labels influenced you?
To be honest, as a label we've continually done our own thing - but i really respect those that have forged their own niche. I really liked the style that Twisted Nerve had in the late-90's / early-00's, and i've been a fan of Ghost Box for years.
Jack White's Third Man Records have been a real revelation, of late. Their musical output isn't necessarily always to my taste - but the sheer volume of ideas they've had (mobile record shop, instore jukebox, greeting card gatefold vinyl) are refreshing at a time when most labels seem content to peddle MP3's.
How any label can be content offering digital-only releases, is beyond me.
Who are your competitors?
There aren't really any competitors in the indie world, only adversaries. The main bastard being free-streaming services such as Spotify. Plus any company that has actively sought to devalue music over the past 10 years. The price of a pint has gone up by 50%, whereas albums have come down in price by the same percentage. A massive "f*ck you" to HMV and Tesco, then.
Why the name?
Kenny came up with it. I'm not exactly sure which came first, but you put creosote on a fence - hence King Creosote is on Fence Records. Have I just killed the magic?
I think Kenny is keen on the various connotations of the word. Fence, as a name, symbolises being a bit cut-off from everything else - living in a small ex-fishing village can do that to ya, i suppose - but it can also be used to insinuate something criminal. As in a 'fence' for stolen goods.
Not that we deal in stolen goods, of course. Err … but … what you after, pal?
What’s your guiding principle?
There's not really a big Fence ethos, as such - other than taking pride in your music, and feeling justified in charging for it. There are far too many acts willing to give away their music for free, and play live for buttons. We're not greedy fat cats - but it's important to put a value on what you do, and to constantly think of new ideas.
Also, no flutes. On anything. They just sound shit.
Can you sum up your label’s output?
Yes. Mostly Dminor 7th, and E minor. Sometimes a fluffed B bar-chord. And no flutes.
The Times, in their Encyclopedia of Modern Music, said that Fence Records was a genre in and of itself. Who am I to argue? The journalist that wrote that is definitely on our guest-list.
How do you find new acts?
We don't. They mostly find us.
It's usually recommendations from people we've already signed, or friends. Sometimes it's even a recommendation from a friend of a friend. Basically, if you're a new act and you think Fence Records is the label for you , you should become our friend. Hang out in our local pub, The Ship Tavern … maybe throw us the occasional wink, buy us a pint, and let's see where it goes.
How important is the look and packaging of your records?
It's important. But i think some folk can get carried away with ornate packaging, and boxsets filled with trinkets and used bits of dental floss. The value of the actual music should never be outweighed by the box it comes in. If you've got an album that you are confident at selling for £10, it should be packaged in something that's appropriate for that price. If you're wanting to sell that same album for £20, you'd better have some extra music / demos to accompany it because a shiny box ain't going to cut it. I always admired the way Fugazi stood by their 'Pay no more than $8 for this album' stance - the music is the important part.
We've started making more and more vinyl - and i've fallen in love with 12" albums, with maaaassive artwork, printed on the reverse-board so that it has a bit of texture to it. Dee-lish. I think most of our future releases will be in this format, unless they work out a way of etching music onto a thick slab of Scottish tablet. The sugary goodness of the tablet will be so irresistible, people will be forced to keep buying copies over and over again. Ch-ching.
What are your future plans for expanding the label? (not touching upon releases)
For the past couple of years we've been more pre-occupied with putting on weird live events as opposed to physical releases. In addition to our annual Home Game festival in Anstruther, we've recently put on a smaller bash on the remote island of Eigg (appropriately titled the, er, 'Away Game'), and a weeklong series of shows in Fife called 'HaarFest'. Increasingly, we're encouraging collaboration between acts, and creating something that can only be experienced live, in the moment. We tend to invite mostly the same acts from our label up to these events - it kind of acts as a Parent's Night / Report Card for the label, where we get to check up on our 'childrens' progress. Kenny is the mum.
In that sense, Fence has become less of a label, and really more of a disparate collective. We'll still do albums, of course, and will continue to release music in various forms - but both Kenny and I are more into playing host for the time being.
There are some other stupid ideas up our sleeves - but we couldn't possibly give them away just now. That'd spoil the surprise/disappointment.






